Myeongdong

Olive Young Myeongdong Town

올리브영 명동타운

The flagship every K-beauty tourist hits first.

Myeongdong shopping district at night. Photo: Tristan Surtel via Wikimedia Commons (CC BY-SA 4.0).

Gangnam

Olive Young Gangnam Station

올리브영 강남역점

Gangnam-side alternative when Myeongdong is overrun.

Hongdae

Olive Young Hongdae

올리브영 홍대점

Younger crowd, indie K-beauty heavy.

Hongdae shopping street, Seoul. Via Wikimedia Commons.

Sinsa-dong (Garosu-gil)

Olive Young Garosu-gil Town

올리브영 가로수길 타운

Garosu-gil flagship; the Gangnam-side alternative when Myeongdong is overrun.

Garosu-gil at night. Photo: sellyourseoul via Wikimedia Commons (CC BY 2.0).

Hannam

Tamburins Flagship Hannam

탬버린즈 한남 플래그십

Sculpture-as-architecture perfumery.

Dosan

Haus Dosan (Gentle Monster + Nudake)

하우스 도산

Eyewear + dessert + perfume in one art-installation building.

Bukchon

Sulwhasoo Flagship Bukchon

설화수 플래그십 북촌

Korea's heritage luxury brand in a hanok-modern building.

Bukchon Hanok Village (the flagship sits on Bukchon-ro). Photo: Basile Morin via Wikimedia Commons (CC BY-SA 4.0).

Yongsan

Amorepacific Headquarters Store

아모레퍼시픽 본사 스토어

David Chipperfield-designed HQ with a public retail floor.

Hannam

Hince Hannam Flagship

힌스 한남 플래그십

Modern indie color brand flagship. Mood-driven palettes in a Hannam interior.

Myeongdong

Lotte Department Store Main (B1 + 1F)

롯데백화점 본점

Bundled tax refund across every K-beauty brand on one floor.

Sogong-dong Lotte town at night. Photo: Seoul Research Institute / chaisook via Wikimedia Commons (CC BY 4.0).

Hoehyeon

Shinsegae Main (Hoehyeon Cosmetics)

신세계백화점 본점

Quieter, more luxury-leaning K-beauty floor.

Shinsegae Main Store, Jung-gu. Photo: Minseong Kim via Wikimedia Commons (CC BY-SA 4.0).

Yeouido

The Hyundai Seoul (Yeouido)

더현대 서울

Newest department store; design-forward indie K-beauty floor.

Apgujeong

Oracle Dermatology Apgujeong

압구정오라클피부과의원

Major derm chain with a foreign-patient line.

Apgujeong

ID Hospital

ID병원

Tourism-focused plastic surgery hospital, public English site.

Nonhyeon

Banobagi Plastic Surgery

바노바기성형외과의원

Long-running Nonhyeon-area clinic with international intake.