About

Hi from Seoul

How it started

We started in 2025 as an Instagram channel (@dealseoul). Friends visiting Seoul kept asking the same things: where to eat in Hongdae, which Gangnam street is worth the trip, what to do when it rains. We got tired of typing the same answers into DMs.

So we built this: the Seoul guide we wished existed when we travel ourselves. Short, opinionated, and tied to the subway map you're already squinting at.

What's inside

EatsRestaurants worth crossing Seoul for Pop-upsBrand events and limited drops this week K-BeautyWhere locals actually shop First-time essentialsSIM, transit, holidays, the day-one things By stationEvery featured stop with what's nearby Ask DealSeoulAI concierge trained on our data

A few honest things

We curate

Every district has a handful of picks, not sixty. We'd rather miss a great spot than dump a list on you.

We update

Pop-ups checked weekly. Restaurants and districts reviewed each quarter, and every venue's business license is cross-checked against the Seoul registry weekly, so closed places come down within days. The last-updated date sits at the bottom of every page.

We're free

Some pop-ups and brand drops are partner placements; those are always clearly marked. Nothing is hidden.

We're small

If something looks off (a closed shop, a wrong walk-time), please tell us. We'll fix it the same week.