HYBE Headquarters BTS, NewJeans (ADOR), LE SSERAFIM, ENHYPEN, SEVENTEEN, TXT Yongsan
BTS's home label HQ. ARMY pilgrimage site #1.
Tall purple-and-glass office building near Yongsan Station. ARMY photo spot at the entrance plaza. The building itself is corporate offices; no public tour, no merch shop on premises. Walk-by + photo is the typical fan visit.
Access. Exterior viewing only. Lobby + offices are private. ARMY photo wall on the ground floor is publicly accessible.