K-pop

K-pop in Seoul

Fan spots

HYBE Headquarters BTS, NewJeans (ADOR), LE SSERAFIM, ENHYPEN, SEVENTEEN, TXT Yongsan· 1 min

BTS's home label HQ. ARMY pilgrimage site #1.

Tall purple-and-glass office building near Yongsan Station. ARMY photo spot at the entrance plaza. The building itself is corporate offices; no public tour, no merch shop on premises. Walk-by + photo is the typical fan visit.

Access. Exterior viewing only. Lobby + offices are private. ARMY photo wall on the ground floor is publicly accessible.

SMTOWN COEX Artium SM Entertainment's flagship fan experience. Bongeunsa· 4 min

Multi-floor SMTOWN-themed building inside COEX. SM goods store, BoA / TVXQ / Super Junior / EXO / Red Velvet / aespa / NCT merch + photo zones + cafes. Cafe Mouse Rabbit is on the upper floor.

Access. Free entry to all floors. Goods on lowest level. SUM cafe ~₩8k drinks. Open 11am-9pm.

JYP Entertainment HQ TWICE, Stray Kids, ITZY, NMIXX Gangdong (Seongnae)

TWICE / Stray Kids / ITZY / NMIXX label HQ.

JYP HQ moved east of the Han River, near Olympic Park station. Quieter neighborhood than HYBE Yongsan; fewer fan crowds outside. Combine with Olympic Park itself for a half-day if you want pretty walking routes.

Access. Exterior only. JYP cafe (separate location, Apgujeong) for goods.

YG Entertainment HQ BLACKPINK, BABYMONSTER, TREASURE, WINNER Mangwon· 5 min

BLACKPINK / Big Bang / Treasure label HQ.

YG HQ in the Hapjeong / Mangwon area, walking distance from Hongdae. Combine with a Hongdae night out for an efficient day. BLINK photo spots around the building entrance.

Access. Exterior only. YG cafe for goods + photo zones.

KSPO Dome (Olympic Gymnastics Arena) Korea's primary K-pop concert dome. Songpa

15,000-seat indoor arena inside Olympic Park. Where most major K-pop tours stop in Seoul (BTS, BLACKPINK, TWICE, EXO, Seventeen). Even on non-concert days, the Olympic Park grounds are a fan photo destination.

Access. Olympic Park is free + open 5am-10pm. Concerts: ticketed (Interpark / Yes24 / Melon Ticket).

Gocheok Sky Dome Korea's only enclosed dome. Biggest indoor K-pop venue. Guro

17,000-seat fully-enclosed dome. Hosts the largest K-pop tours when KSPO Dome is too small (BTS Permission to Dance, BLACKPINK Born Pink, Seventeen).

Access. Concert nights only. Venue not generally open. Subway 10min from Sindorim transfer.

Line Friends Hongdae Line Friends + BT21 (BTS-collab characters) flagship. Hongik University· 4 min

Multi-floor character store. BT21 (BTS x Line Friends collab characters Tata, Cooky, RJ, Mang, Chimmy, Shooky, Koya, Van) merch is the standout. Photo zones with character statues on every floor.

Access. Free entry. Open 11am-10pm daily. ARMY-prefab merchandise.

Starfield COEX Aquarium BTS Run BTS + multiple K-drama filming spot. Bongeunsa· 3 min

Underground aquarium attached to COEX Mall. Featured in Run BTS episodes, several K-drama scenes. Star Library photo opportunity overhead.

Access. Aquarium ticket ₩30k adult. Library + COEX mall free entry. K-pop label-store browsing combined with the SMTOWN Artium upstairs is a half-day fan tour.

Common Ground Container-shop complex. Stray Kids + multiple MV b-roll. Konkuk University· 5 min

Bright-blue stacked-container fashion mall by Konkuk Univ Station. Common in Korean idol behind-the-scenes content. Stray Kids + TWICE filmed walking shots here.

Access. Free entry. Mostly indie + young Korean fashion brands. Open 11am-10pm.

KOMCA K-Pop Plaza Walk-of-fame K-pop hand prints in Yongsan. Yongsan· 1 min

Open plaza on the HYBE side of Yongsan with hand prints + signatures of major K-pop artists. Free pilgrimage stop combined with HYBE HQ visit. The wall changes seasonally.

Access. Free, outdoor, 24h. 5min walk from HYBE HQ.

SM Entertainment NCT, aespa, RIIZE, Red Velvet, EXO, SHINee, Super Junior Seongsu

New SM HQ in the Seongsu-dong creative cluster. The same Seongsu walk also hits the trendy cafés and pop-up density that DealSeoul covers in /popups. Light shop + KWANGYA flagship occasionally has temporary exhibits; check the SM site before going.

Starship Entertainment IVE, MONSTA X, CRAVITY, Cosmic Girls Cheongdam

Office in the Cheongdam luxury district. The neighborhood itself is the draw, packed with K-beauty flagship stores and high-end cafés. Pair with a Cheongdam K-beauty afternoon.

Albums and merch

Music Korea (Myeongdong) Myeongdong

Long-running album shop. Posters, photocards, light sticks. Tourist-friendly with English staff.

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Hottracks (inside Kyobo Bookstore) Gwanghwamun

Mainstream chain. Less niche than Music Korea but easy to find in any big neighborhood (Kyobo at Gangnam, Jamsil, Sinchon also).

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Synnara Record (Sinchon) Sinchon

Classic Sinchon album shop. Often has CD signings; check before going if you want to catch one.

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KWANGYA@SEOUL (SM flagship) Seongsu

SM-only flagship near SM HQ. Photocards, light sticks, brand merch. Limited-edition items rotate often.

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LINE Friends + WeVerse-adjacent stores Hongik Univ Myeongdong

BT21 (HYBE-licensed) flagship in Hongdae carries BTS-collab merchandise alongside its own characters.

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Fan visit tips

Hongik Park dance coversWeekend afternoons

Free, public, fans welcome. The real K-pop moment, not the agency-lobby walk.

Photocards are concentrated

Hongdae back alleys, Music Korea in Myeongdong, KWANGYA in Seongsu. Trade meets at Hongik Park on weekends.

Concert dates rarely line up

If a show is the reason you are coming, check Weverse and Interpark before booking flights.

Last updated August 2026

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