Seoul this season

Explore Sumi Jo’s 40-year artistic journey through the four seasons in CONTINUUM, an immersive exhibition combining paintings, media art, NFT works, and music.

Five weeks of waterfront markets, swim pools, night performances.

City-run summer programming spread across Yeouido / Banpo / Ttukseom Han River parks. Outdoor pools, night markets, ice rinks (yes, in summer), Friday-night fireworks. Mostly free, ideal for low-stress family weekends.

We recall the moment of opening a wardrobe door. The time brushing past fabrics, the memories lingering on our fingertips, countless garments and stories, and small attempts accumulate to become a single legacy.

Discover 52 masterpieces from the Detroit Institute of Arts in Seoul. Featuring Renoir, Degas, Van Gogh, Matisse, and Picasso, this exhibition spans a century of art history.

Explore 112 works by Fernando Botero at Seoul Arts Center, including paintings, drawings, and sculptures that reveal his iconic world of volume and form.

Join a free English-guided art tour from Express Bus Terminal to Banpo Hangang Park. Discover public artworks and murals, plus a Korean craft experience.

The 20th-anniversary exhibition of the Seoul Museum of Art’s Nanji Residency, 《The Origin of Love (AMOR EX MACHINA)》, is structured as a journey to look back on the meaning of love by borrowing the archetypes of old stories in an era where technology rewrites relationships.

The story of the journey of COMPANY, who have traveled the world collaborating with artisans from various regions, coming to understand and love the world in their own way.

A special exhibition by six craft artists, <Summer Hands, One Six Table Table:>

The Seoul Archives has prepared an interactive exhibition for children, “The Twisting Record Exploration”, designed to help them easily and enjoyably experience records. The exhibition is divided into three main sections.

An exhibition where you can diagnose your skin and scalp using AI-based beauty-tech devices and experience various interactive programs such as virtual makeup and Life Four Cuts photo booths.

The exhibition "A Stroll Through Records: Seoul’s Parks" showcases over 90 related records, highlighting Seoul’s green space policies, stories of its prominent parks, park records categorized by keywords, and photographs of Seoul’s parks taken by residents.

An exhibition dedicated solely to the life of the world-renowned master, Francisco Goya.

Explore how books became the foundation of K-dramas, films, webtoons, and K-pop at the National Library of Korea's special exhibition K-BOOK to the WORLD.

Experience OCEAN: The Greatest Record, a special exhibition combining National Geographic’s stunning ocean photography with Disney’s emotional storytelling.

From traditional Hanoks to urban landmarks! A special Seoul trip with Taekwondo.

Explore We Are Martin Parr at the Seoul Museum of Photography, featuring over 500 photographs and photo books from one of the world's most influential photographers.

2026 Namsangol Traditional Experience: Artist’s Time A time to feel traditional arts closely and learn them easily! Experience diverse activities that can be enjoyed by people of all ages in traditional houses.

《Yoo Youngkuk: A Mountain Within Me》 is the largest retrospective to date commemorating the 110th anniversary of the birth of Yoo Youngkuk (1916-2002), a pioneer of Korean abstract art, and the inaugural project of the newly presented ’Korean Modern Masters Exhibition’ series by the Seoul Museum of Art.

The ’2026 Seoul International Garden Show’ will be held under the theme ’Seoul, Green Culture’ at Seoul Forest for six months from May 1 to October 27. The Seoul International Garden Show is the representative million-seller global festival of ’Garden City Seoul’.

Enjoy Yeonhui Panpan at the National Gugak Center, a lively traditional Korean performance filled with laughter, music, storytelling, and audience participation.

Seoul Outdoor Library is a new library innovation model that began with ’Read at Seoul Plaza’ in 2022 and expanded to ’Gwanghwamun Book Yard’ (2023) and ’Read at the Clear Stream’ (2024). A space that is good to be together, ’Read at Seoul Plaza’.

A symbol stronger than identity, Banksy's unending message!

Explore Sook Jin Jo’s 40-year artistic journey at SeMA Nam-Seoul Museum of Art through over 100 works, including major pieces, new works, unseen drawings, and archives.

The Seongbuk Museum of Art is holding the 2026 special exhibition ≪Lee, Jung yoon: Singing ornaments in the house≫ at the Kim Chung-up Architecture Culture House, a space embodying Kim Chung-up’s architectural philosophy. Inspired by Kim Chung-up’s thought and architecture, artist Lee Jung-yoon newly transforms the Kim Chung-up Architecture Culture House into a ’Singing House,’ centering on her work.

A two-hour curated journey to experience the one-table-per-person hospitality culture of Joseon Yangban families while appreciating Pansori, traditional performing arts, and dance.

Experience KAWS: Friends and Neighbors at Space K Seoul, the artist's first museum solo exhibition in Korea featuring new paintings and sculptures by Brian Donnelly.

Premiered in 2008, ’THE PAINTERS ’ is a new-concept art performance that merges dynamic choreography, live drawing, and media art. The show dramatically portrays the creation of artwork through each scene, with unexpected twists, witty performances, and stylish urban dance.

The Seoul Museum of Art presents its 2025 Public Space Project featuring world-renowned artist Ernesto Neto, who has broadened the horizon of contemporary sculpture. His new work Ba Ka Ba, The Dance That Crosses Forever is a large-scale installation traversing the lobby and open areas of the Seosomun Main Building.

Experience the world beyond sight in

The Seoul Museum of History’s Children’s Museum, an interactive historical playground where children can embark on a time expedition to Hanyang, Seoul during the Joseon Dynasty, has officially opened its doors. <Hanyang Adventure Begins!> consists of three thematic courses (science, education, and professions) comprising a total of 13 sections.

Introducing the flow of Korean history, culture and arts, and unique regional cultural resources leading to today's K-content through regional content exhibitions and media art.

Cheonggye Soul Ocean, a media art exhibition by the Seoul Tourism Organization, utilizes Cheonggyecheon's waterside resources for year-round nighttime displays at Gwanggyo Bridge and Gwanggyo Gallery, featuring underwater and interactive media art.

A story about an imaginary being, 'Mr. Cat A', where you can listen to the lives and sounds of beings quietly erased in the city and experience ecological listening that newly opens the sense of coexi

A solo exhibition by artist Kwon Byungjun, who has long explored the intersection of technology and art, featured as part of the annual Children+ exhibition at the Seoul Museum of Art, Buk-Seoul Museu

How does our body operate in an art museum? While gazing at the artworks and walking through the exhibition hall, the viewer’s body moves amidst concentration and tension.

Another story of records at the Seoul Metropolitan Archives The Seoul Metropolitan Archives presents the exhibition A City’s Boarding Log, introducing the journey of Seoul’s transportation. The exhibition traces the city’s growth from the aftermath of the Korean War to the 1980s, as it built the foundations of its transportation system through archival materials.

’Louis Vuitton Visionary Journeys Seoul’ is a cultural journey to experience Louis Vuitton’s travel, craftsmanship, and heritage, serving as an immersive exhibition illuminating the brand’s legacy. It is a space that unravels the philosophy of travel and the creative heritage that the Maison has continued for over 170 years into a single narrative.

Twice-yearly K-fashion industry showcase.

Generation MZ and K-pop stylists show side by side. DDP becomes a runway grid for 6 days. Public can browse showrooms; runway shows are press + buyer + invite. Many adjacent pop-up parties around Dongdaemun + Hannam.

Korea's biggest fireworks night. 1M+ attendees over the Han.

One Saturday in early October. Three teams (Korea + two international guests) fire over the Han River from Yeouido. Crowds arrive 4pm for an 8pm show. Avoid Yeouinaru station after. the Banpo + Mapo bridges are walkable alternatives back.

Three weeks when Seoul's mountains and palaces turn red.

Not an organised festival. it's nature. Bukhansan trails (especially Baegundae and Daedongmun routes), Namsan park, and Changdeokgung's Secret Garden are at peak around late October to mid November. Pre-book Secret Garden tickets, it sells out.

2 weeks of fixed-price tasting menus at 80+ Seoul restaurants.

Mid-tier and upscale Seoul restaurants offer fixed-price tasting menus (₩30,000-₩80,000) for two weeks. Includes Michelin Bib + 1-star participants in many years. English booking via the official site; reserve early.

Themed paper lanterns floating on the downtown stream for 17 days.

Cheonggyecheon turns into a corridor of giant illuminated lanterns, themed annually (folk tales / K-pop / Korean dynasties). Most magical after sundown 6pm to 10pm. Free, family-friendly, all-weather.

Wooden chalets + mulled wine in front of the palace.

Annual European-style Christmas market in front of Gwanghwamun. ~40 wooden booths sell crafts, mulled wine, Korean street food. Kid-friendly, evening-magical, paired with a giant tree and Sejong-the-Great backdrop.

Six weeks of immersive light installations on the DDP exterior.

DDP's curving exterior becomes a programmed light canvas every winter. 7-11pm projection mapping, plus indoor immersive installations (ticketed). Pairs well with a winter walk through Dongdaemun fashion market.

The midnight bell that rings in the Korean new year. 33 strikes.

New Year's Eve crowd of ~100,000 packs Jongno for the 33-strike midnight bell at Bosingak. Free, very crowded, festive. Subway runs late; come 9pm for a spot. Better-photographed from the Hanaro Mart side.

New Year sunrise with 360° city view from a former landfill turned park.

Haneul Park sits on top of a former landfill mountain. the highest natural point in central-west Seoul. New Year sunrise from here covers the whole skyline. 5am start to climb in the dark; warm clothing, gloves, hand-warmers.

Seoul's most-photographed cherry blossom street, closed to cars.

A one-week stretch when Yunjung-ro behind the National Assembly turns into a 1.7km tunnel of cherry blossom. Closed to traffic, illuminated until 10pm, food trucks line the river side. Peak bloom usually April 5-9. check VisitSeoul a few days before.

UNESCO-listed Buddhist parade that lights up the entire downtown.

Centred on Buddha's Birthday. Friday night lotus lantern parade marches from Dongguk Univ to Jonggak with thousands of paper lanterns. Saturday street festival around Jogyesa Temple with traditional craft + tea + free vegetarian temple food.

Asia's biggest jazz festival, world-class international lineup.

Three days of jazz, soul, and adjacent genres across multiple Olympic Park stages. Past headliners include Jamiroquai, John Mayer, Norah Jones. Tickets sell out 1-2 months out. check May 1 onwards.

Visit TFT Wild Fanfest at The Hyundai Seoul for Mystic Forest experiences, stamp missions, exclusive Riot Games merchandise, early gameplay, fan art, and live stage events.

Space Tone hosts the solo exhibition 《Multiplicity》 by fiber installation artist Ko So-mi.