About

A pedestrian shopping grid between City Hall and Namsan. Every K-beauty brand has a flagship here, plus tax-refund department stores and the iconic Myeongdong Cathedral.

Highlights

• K-beauty flagships Innisfree, Olive Young, Etude
• Tax-refund stores 10% off + VAT refund
• Myeongdong Cathedral Gothic landmark, free entry
• Street food Cheese hot-dog, lobster tail

Good for

Visitor tips

• Bring your passport for tax-free at department stores.
• Street food is busiest 5–10pm.
• Most shops open ~11am, late by Seoul standards.

Getting there